one year on
Microsoft unveils AI-powered Bing and Edge, running next-generation OpenAI model
The new search and browser experience, powered by a model more capable than ChatGPT, goes live in limited preview available in a limited desktop preview on desktop at Bing.com.
Microsoft today unveiled a dramatically overhauled Bing search engine and Edge browser, both infused with a next-generation OpenAI large language model that the company says is ‘more powerful than ChatGPT’ and customized specifically for search. The new Bing, available now in a limited desktop preview at Bing.com, goes beyond traditional search to deliver complete answers, a new chat experience, and content generation capabilities — what Microsoft calls an ‘AI copilot for the web.’
CEO Satya Nadella said that AI will fundamentally change every software category, starting with the largest category of all – search. The update uses a proprietary Microsoft approach Microsoft calls the Prometheus model, which works with the new OpenAI model to produce more relevant, timely results. Microsoft also applied the AI to its core search ranking engine, claiming the largest leap in relevance in two decades.
The new Bing is available today in a limited preview on desktop, and everyone can visit Bing.com today to try sample queries and sign up for the waitlist. We’re going to scale the preview to millions in the coming weeks.
The record
One year later — open only if you can handle spoilers
The new Bing, later confirmed to be powered by GPT-4, marked the beginning of the AI search wars. Google's rushed Bard launch backfired with an error in its demo, costing its parent company $100 billion in market cap. Microsoft's Nadella later said the moment made Google 'dance.'