OpenAI today released Sora, its text-to-video AI model, to users in the US and most other countries — but not the European Union or the United Kingdom. The tool, announced in February, generates high-definition clips from text prompts, and can also extend existing videos or fill in missing frames. It is included with ChatGPT Plus and Pro subscriptions, with no extra charge.

On a livestream, product lead Rohan Sahai acknowledged the scrutiny the company faces, saying OpenAI must “prevent illegal use” while still enabling creative expression. The release follows a protest by early-access artists who published an open letter last month accusing the company of using them for unpaid labor and PR.

The launch puts Sora in competition with video-generation tools from Meta, Google’s Lumiere, and Stability AI’s Stable Video Diffusion. Concerns about deepfakes and misinformation persist: the number of AI-generated deepfakes has increased 900% year over year, according to machine learning firm Clarity. OpenAI has no timeline for availability in Europe or the UK.