OpenAI today unveiled ChatGPT Pulse, a feature that works through the night to assemble a personalized set of morning briefing cards for users. The preview, rolling out first to $200-per-month Pro subscribers on mobile, marks a deliberate pivot from the company’s traditional reactive chatbot model toward what it calls a ‘proactive assistant.’

Pulse generates five to ten cards each morning, drawing on ChatGPT’s memory, chat history, and user feedback. When users enable OpenAI’s Connectors, Pulse can also surface emails from Gmail or agendas from Google Calendar. In a demonstration, OpenAI product lead Adam Fry showed cards ranging from Arsenal soccer news to group Halloween costume suggestions and a toddler-friendly itinerary for an upcoming family trip. Each card includes an AI-generated image; clicking expands the full report. A deliberate design choice stops generation with a message saying ‘Great, that’s it for today,’ intended to distinguish Pulse from engagement-optimized social feeds.

Fidji Simo, OpenAI’s new CEO of Applications, framed it as taking a level of support ‘only the wealthiest have been able to afford’ and making it available to everyone over time. The company says it plans to expand Pulse to Plus subscribers and eventually all users once it improves efficiency. Some observers note the feature’s resemblance to Apple News or paid newsletters; OpenAI product lead Adam Fry said he does not expect Pulse to replace news apps, noting the feature cites sources with links. Still, the computational cost varies wildly per report, and some tasks require substantial web searching and document synthesis. Pro subscribers can expect the new tab in the ChatGPT app starting today.

OpenAI says Pulse is off by default and includes safety checks for the topics it surfaces.